The E-Myth Revisited - Summary

Michael E. Gerber

The E-Myth Revisited Book Cover


The E-Myth Revisited by Michael E. Gerber is a business book that aims to help entrepreneurs and small business owners understand the importance of creating systems and processes within their organizations. The book is based on the concept of the “entrepreneurial myth,” which is the idea that most small business owners are actually technicians who have created a job for themselves rather than true entrepreneurs who have created a scalable business.


Gerber argues that in order for a small business to be successful, the owner must learn to work “on” the business rather than “in” the business. This means creating systems and processes that can be replicated and scaled as the business grows. Gerber uses the example of a bakery to illustrate this point. The owner of the bakery may be an excellent baker, but if they spend all their time baking and not enough time working on the business, the bakery will never be able to grow beyond a certain point.

Gerber also emphasizes the importance of creating a clear vision for the business and communicating that vision to all employees. He argues that a business without a clear vision is like a ship without a rudder, and that employees need to understand the purpose and goals of the business in order to be motivated and productive.

Another key concept in the book is the importance of creating a franchise prototype. This means creating a business model that can be replicated in multiple locations or even franchised. Gerber argues that the most successful businesses are those that have a clear and replicable system in place.

Examples and Anecdotes

One of the most memorable examples in the book is the story of Sarah, a woman who starts a pie-making business. Sarah is an excellent baker and her pies are in high demand, but she quickly becomes overwhelmed by the day-to-day operations of the business. She spends all her time baking and delivering pies, and has no time to work on the business. Eventually, Sarah burns out and the business fails.

Gerber also shares the story of Ray Kroc, the founder of McDonald’s. Kroc was not a great chef or restaurateur, but he saw the potential in the McDonald’s business model and worked tirelessly to replicate it across the country. Kroc understood the importance of creating a replicable system, and he was able to turn McDonald’s into one of the most successful franchises in history.


Overall, The E-Myth Revisited is a valuable resource for anyone who is starting or running a small business. Gerber’s emphasis on creating systems and processes is particularly relevant in today’s fast-paced business environment, where scalability is key to success. The book is filled with practical advice and real-world examples, and is a must-read for anyone who wants to take their business to the next level.

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